Channel Partners

Channel partners bring orders from marketplaces and other sales channels into UltraCart, so you fulfill them from the same order queue, inventory, and shipping setup as the orders placed on your own StoreFront. Most channel partners also send shipment and tracking details back to the channel once an order ships.

Navigation

note

Main Menu → Configuration → Integrations, then choose a partner from the Channel Partners section.

Available channel partners

Channel partner	What it does
Custom (Generic)	Imports orders from any channel UltraCart does not integrate with directly, using the Channel Partner API. Use it for marketplaces, order-entry tools, or your own systems.
eBay	Lists your UltraCart items in your eBay Store as fixed-price listings, keeps quantities current, and imports the orders that come in.
Faire	Imports wholesale orders that independent retailers place with you on Faire, sends tracking back to Faire, and pushes stock levels for the items you map.
GoHighLevel	Receives orders from GoHighLevel through an authenticated webhook and imports them into UltraCart.
PayPal Agentic Commerce	Syncs your product catalog to PayPal so customers can discover and buy from your StoreFronts inside AI chat assistants.
ShipStation	Imports orders from the channels you connect to ShipStation, with shipping service, item, and kit mapping.
SPS Commerce	Brings retail partner orders from the SPS Commerce network into UltraCart, with each item mapped to the product that fulfills it.
Walmart.com	Imports Walmart Marketplace orders and reports shipments and tracking back to Walmart.com.

tip

Faire is rolling out to accounts now. If you do not see Faire in the Channel Partners section yet, contact UltraCart Support.

Retired channel partners

Amazon Seller Central is discontinued because of Amazon's data protection policy. Its page remains for reference on legacy setups. To bring Amazon orders into UltraCart today, use the Custom (Generic) Channel Partner API or a ShipStation connection.