---
title: "Customer reviews"
description: "Configure a customer's reviewer profile (nickname, location, expert status, auto-approval) and view their review statistics like total reviews, rank, and average rating."
doc_type: reference
audience: merchant
sidebar_position: 9
# Provenance — do not edit by hand; used by re-run diffing and redirects.
confluence_page_id: "4188405762"
confluence_url: "https://ultracart.atlassian.net/wiki/spaces/ucdoc/pages/4188405762"
last_updated_in_confluence: "2026-02-26T21:10:00.422Z"
---
The Reviews tab lets you manage a customer's reviewer profile and view their review statistics. This is where you configure how the customer appears as a reviewer and whether their reviews are automatically approved.

## Reviewer profile settings

Four fields control the customer's reviewer identity and behavior:

| Field | Type | Description |
| --- | --- | --- |
| Nickname | Text | The display name shown on published reviews. |
| Location | Text | The location displayed alongside the reviewer's name (e.g., "Austin, TX"). |
| Expert | Toggle | Marks this customer as an expert reviewer. Expert reviews may be highlighted or weighted differently depending on your storefront configuration. |
| Auto Approved | Toggle | When enabled, reviews submitted by this customer are published immediately without manual moderation. |

:::tip

Enable Auto Approved for trusted, high-volume reviewers to reduce moderation overhead. You can always revoke it later if review quality changes.

:::

## Review statistics

The right column displays read-only statistics about the customer's review history:

| Statistic | Description |
| --- | --- |
| Reviews Contributed | Total number of reviews the customer has submitted. |
| Rank | The customer's reviewer rank, if applicable. |
| First Review | The date of the customer's earliest review. |
| Last Review | The date of the customer's most recent review. |
| Average Overall Rating | The average star rating across all of the customer's reviews. |
| Number of Helpful Votes | How many times other customers marked this reviewer's reviews as helpful. |

These statistics are calculated automatically and cannot be edited.

## Related pages

-   [Customers overview](./index.md) -- capabilities summary and page navigation
-   [General customer settings](./general-customer-settings.md) -- customer profile and tags