---
title: "Email list memberships"
description: "On the Memberships tab, view a customer's auto-calculated email segments and manage their email list subscriptions using the List dropdown and Save Changes."
doc_type: reference
audience: merchant
sidebar_position: 8
# Provenance — do not edit by hand; used by re-run diffing and redirects.
confluence_page_id: "4187881475"
confluence_url: "https://ultracart.atlassian.net/wiki/spaces/ucdoc/pages/4187881475"
last_updated_in_confluence: "2026-02-26T21:09:59.607Z"
---
The Memberships tab lets you control which email lists a customer is subscribed to and view which auto-calculated segments they belong to. This is useful for managing marketing communications and understanding how a customer is categorized by your email rules.

## Email segments

The left column displays the customer's segment memberships. Segments are auto-calculated groupings based on rules you define in UltraCart's email marketing system -- for example, "Customers who ordered in the last 30 days" or "VIP customers with lifetime value over $500."

Segment membership is read-only on this page. A customer is either in a segment or not, determined automatically by the segment's criteria. If no segments match the customer, the section displays "No segments on record."

## Email list subscriptions

The right column shows the customer's email list subscriptions. Unlike segments, list membership is manually controlled -- you choose which lists the customer is subscribed to.

Use the **List** multi-select dropdown to subscribe or unsubscribe the customer from available email lists. Select the lists you want the customer to be on, then select **Save Changes** to apply.

If no email lists are configured for your account, the section displays "No lists or segments on record."

:::info

Subscribing a customer to an email list here does not override a global unsubscribe. If the customer has globally unsubscribed (visible on the [Activity tab](./customer-activity-and-analytics.md)), they won't receive emails regardless of list membership.

:::

## Related pages

-   [Customers overview](./index.md) -- capabilities summary and page navigation
-   [Customer activity and analytics](./customer-activity-and-analytics.md) -- email/SMS subscription status and global unsubscribe state
-   [General customer settings](./general-customer-settings.md) -- customer profile and tags