StoreFront Setup
Account: VITAG (Vitagen Labs)
StoreFront ID: 182861
StoreFront URL: https://vitag.ultracartstore.com/
Theme: Elements v2.21
Documented: June 28, 2026
Overview
When a new UltraCart account is created with the Full StoreFront option selected in the Getting Started wizard, UltraCart automatically provisions a StoreFront at {mid}.ultracartstore.com. For VITAG, the store is at vitag.ultracartstore.com.
The StoreFront is configured through StoreFronts in the left nav → select the StoreFront from the dropdown → click →.
Direct URL: <https://secure.ultracart.com/merchant/storefront/storeFrontApp.do>
The backend StoreFront editor has 9 top-level sections, each with sub-sections. This document covers the key settings a new merchant needs to configure.
StoreFront Navigation Structure
StoreFronts
├── General
├── Appearance
│ ├── Themes
│ ├── Templates
│ └── CSS
├── Content
│ ├── Pages
│ ├── Advertising
│ ├── Blog Posts
│ ├── Experiments
│ ├── Menus
│ ├── Search
│ ├── Search Engine Optimization
│ ├── Social
│ ├── Store Locator
│ ├── Upsells
│ └── Languages
├── Communication
│ ├── Campaigns
│ ├── Flows
│ ├── Calendar
│ ├── Library
│ ├── Lists and Segments
│ ├── Transactional Emails
│ ├── Customers
│ └── Settings
├── Recordings
├── File Manager
├── Privacy & Tracking
├── Advanced
└── Server Logs
Section 1: General
URL: #edit/182861/general
The General tab is the first and most immediately actionable section for a new merchant. It displays the live store preview, theme info, and the "About Your Store" settings.
StoreFront Status Panel
| Element | VITAG Value | Notes |
|---|---|---|
| Store URL | <http://vitag.ultracartstore.com> | Green dot = live and accessible |
| Browse Your Store | Button | Opens the live storefront in a new tab |
| Lock Your Store | Button | Puts the store in maintenance/locked mode |
| Customize Theme | Button | Opens the Visual Builder for the active theme |
| Duplicate StoreFront | Button | Creates a copy of this StoreFront |
| Change StoreFront Location | Button | Changes the *.ultracartstore.com subdomain |
Active Theme Info
| Field | VITAG Value |
|---|---|
| Name | Elements |
| Directory | /themes/Elements/ |
| Description | Elements UltraCart Theme |
| Author | UltraCart |
| Author URI | http://www.ultracart.com |
| Creation Date | June 2026 |
| Version | 2.21 |
| Field | VITAG Default (Demo) | Vitagen Labs Value |
|---|
| Setting | Type | Description |
|---|
| Page | URL | Notes |
|---|---|---|
| Home | vitag.ultracartstore.com/ | Primary landing page |
| About | vitag.ultracartstore.com/about.html | Company information page |
| Sub-Section | Purpose |
|---|---|
| Advertising | Banner ads, promotional content management |
| Blog Posts | Blog post creation and management |
| Experiments | A/B testing configuration |
| Menus | Navigation menu builder (header/footer nav links) |
| Search | Storefront search configuration |
| Search Engine Optimization | Meta titles, descriptions, sitemap settings |
| Social | Social media sharing settings |
| Metric | Value |
|---|---|
| Account Reputation | Healthy |
| Bounce Rate | 0.00% (Healthy) |
| Spam Complaint Rate | 0.00% (Healthy) |
| Monthly Email Quota | 2,500 emails/month |
| Emails Sent | 0 |
| Emails Remaining | 2,500 |
| Max Active Customers | 250 |
| Current Active Customers | 0 |
Communication Sub-Sections
| Sub-Section | Purpose |
| Section | Purpose | Priority for New Merchants |
| Issue ID | Description |