Privacy, Tracking & Conversion Setup
Account: VITAG (Vitagen Labs)
Documented: June 28, 2026
Overview
Tracking and conversion data is the fuel for all paid advertising optimization. A Facebook Pixel fires on the receipt page → Meta's algorithm learns who converts → your ROAS improves. Google Analytics GA4 tracks every session → you understand where customers come from and where they drop off. Without this layer configured before launch, VITAG loses all attribution data from day one of traffic — it cannot be recovered retroactively.
This section must be completed before running any paid advertising.
Navigation path: StoreFronts → (select vitag.ultracartstore.com) → Privacy & Tracking
The section is organized into seven tabs:
| Tab | Purpose |
|---|---|
| Privacy | Cookie consent banner, GDPR/CCPA compliance settings |
| Google Ads conversion tracking, GA4 analytics, Tag Manager | |
| Other | Facebook/Meta Pixel, TikTok, Klaviyo, Snapchat, Pinterest, 20+ others |
| Custom | Raw HTML/JS injection for tracking scripts not in the built-in list |
| Tracking Service | Status |
|---|---|
| Google Analytics GA4 | ❌ Not configured |
| Google Ads conversion tracking | ❌ Not configured |
| Google Tag Manager | ❌ Not configured |
| Facebook/Meta Pixel | ❌ Not configured |
| Audience | Meaning |
|---|---|
| All Customers | Applies globally to every visitor |
| EEA Customers | European Economic Area visitors only (GDPR territory) |
| Non-US Customers | Visitors outside the United States |
Privacy Settings
| Field | Description | Where to Find |
| Field | Description |
|---|---|
| Tracking Type | Select GA4 (default; Universal Analytics is deprecated) |
| Account Number - Default | GA4 Measurement ID (format: G-XXXXXXXXXX) |
| Field | Description |
| Field | Description |
|---|---|
| Store Id | Google Merchant Center store ID |
| Store Domain | Merchant domain |
| Shopping Account Id | Google Merchant Center account ID |
Google Ads API Connection (Alpha)
An enhanced server-side Google Ads integration (Alpha feature). Complements or replaces client-side pixel with more reliable server-to-server conversion reporting. Requires an Affiliate Network and Advertiser Id.
Tab 3: Other (Pixels & Tracking)
URL: storeFrontApp.do#edit/182861/conversion_tracking/pixels
This tab contains 25+ third-party tracking integrations. The highest-priority ones for a DTC supplement brand are highlighted below.
Priority 1 — Facebook/Meta Pixel ⭐⭐⭐
The most critical pixel for DTC supplement brands. Powers retargeting audiences, Lookalike audiences, and Conversions API (CAPI) attribution.
| Field | Description |
|---|
| Field | Description |
|---|---|
| Pixel ID | Find in TikTok Ads Manager → Assets → Events |
| API Connection | TikTok Events API (server-side, more reliable than browser pixel) |
Priority 3 — Klaviyo ⭐⭐⭐
Klaviyo handles email marketing automation. The site ID here enables Klaviyo's web tracking (browse abandonment, on-site behavior, identity resolution).
| Field | Description |
| Field | Description |
|---|---|
| Pixel Id | Pinterest Tag ID. Find in Pinterest Ads Manager → Conversions → Pinterest Tag |
| Account Id | Pinterest Ad Account ID |
| Token | Pinterest Conversions API access token (for server-side) |
Priority 5 — Bing UET ⭐⭐
Required for Microsoft Advertising (Bing) conversion tracking.
| Field | Description |
|---|---|
| ID | UET Tag ID. Find in Microsoft Advertising → Conversion Tracking → UET Tags |
| Custom Events | Enable: AddToCart, InitiateCheckout, CompleteRegistration, Purchase |
Other Notable Integrations
| Service | Key Fields | Use Case |
|---|---|---|
| Snapchat | Pixel ID, API Connection | Snap Ads for supplement brands targeting younger demographics |
| X (Twitter) | Pixel ID, Purchase Event ID, API Connection | Twitter Ads conversion tracking |
| HubSpot | Portal ID, API Connection | CRM integration; sync orders to HubSpot contacts |
| Klaviyo | Site ID | (see Priority 3 above) |
| FullStory | Organization ID | Session recording for UX analysis |
| Northbeam | Data Client Id, API Key | Multi-touch attribution for media buyers |
| Adroll | Advertisable Id, Pixel Id | AdRoll retargeting |
| Area | Injection Point | Use Case |
|---|---|---|
| Tracking HTML (1MB max) | All pages except the receipt/order confirmation | Site-wide tracking (analytics, heat maps, session recordings, live chat scripts) |
| Conversion HTML (1MB max) | Receipt page only (fires once after purchase) | Purchase conversion pixels for networks not listed in Other tab; order value reporting |
Velocity Tokens
| Setting | Description | Recommendation |
|---|---|---|
| Conversion Pixel Only If Payment Successful | Only fire conversion pixels when payment is confirmed (not on pending orders) | ✅ Enable — prevents counting failed payments as conversions |
| Priority | Action | Why |
|---|---|---|
| 1 | Install GA4 (Google tab → Analytics) | Baseline analytics — every session captured from launch |
| 2 | Install Facebook Pixel + CAPI (Other tab → Facebook) | Critical for Meta ad campaigns and retargeting |
| Resource | URL |
|---|---|
| Privacy tab | <https://secure.ultracart.com/merchant/storefront/storeFrontApp.do#edit/182861/conversion_tracking/privacy> |
| Google tab | <https://secure.ultracart.com/merchant/storefront/storeFrontApp.do#edit/182861/conversion_tracking/google> |
| Other (Pixels) tab | <https://secure.ultracart.com/merchant/storefront/storeFrontApp.do#edit/182861/conversion_tracking/pixels> |
| Custom Scripts tab | <https://secure.ultracart.com/merchant/storefront/storeFrontApp.do#edit/182861/conversion_tracking/custom> |
| Affiliate Networks tab | <https://secure.ultracart.com/merchant/storefront/storeFrontApp.do#edit/182861/conversion_tracking/anp> |
| UTM Shortcodes tab | <https://secure.ultracart.com/merchant/storefront/storeFrontApp.do#edit/182861/conversion_tracking/usc> |
| Advanced tab | <https://secure.ultracart.com/merchant/storefront/storeFrontApp.do#edit/182861/conversion_tracking/advanced> |