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How-to

UltraCart + Iterable Integration (Marketing)

Introduction​

The UltraCart + Iterable integration connects your storefront to a powerful cross-channel marketing automation platform, enabling real-time, behavior-driven messaging across email, SMS, and other channels.

This integration automatically synchronizes customer activity, order data, and engagement signals into Iterable—allowing you to build personalized campaigns without manual exports or data transformation.

Note: This document has been updated to incorporate full integration capabilities including SMS support and advanced event tracking based on the Iterable integration specification .

Prerequisites​

Before configuring the integration:

  • An active UltraCart account

  • An active Iterable account

  • Access to your Iterable API Key

  • Appropriate permissions to configure marketing integrations in UltraCart

Accessing the Iterable Configuration​

Navigation:

Main Menu → Operations → Marketing → 3rd Party Email (tab) → Iterable

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Step-by-Step Configuration​

1. Create or Access Your Iterable Account​

  1. Navigate to Iterable and sign up or log in.

  2. Go to:

    Account → Settings → API Keys

  3. Copy your Private API Key

2. Configure Iterable in UltraCart​

  1. Navigate to:

    Main Menu → Marketing → Iterable

  2. Enter your API Key

  3. Configure the options described in Configuration Options below, then save.

Configuration Options​

The Iterable configuration screen has the following settings:

SettingWhat it does
API KeyYour Iterable Private API Key. Required — this is what connects UltraCart to your Iterable project.
Send Regular EventsMaster switch for the integration's baseline order and customer event stream.
Send Return Cart EventsSends the updateCart event when a cart is abandoned. See Abandoned Cart Integration.
Send Order Updated EventsSends the orderUpdated event on order edits and status changes.
Send Refund EventsSends the refund event when a refund is issued on an order.
Send Auto Order Lifecycle EventsSends the subscription lifecycle events (uc_autoorder_*). See Auto Order (Subscription) Events.
Only Flag Subscription For Physical ItemsFlags an order as a subscription only when at least one subscribed item is physical (has shipping weight), so one-time buyers who add a digital subscription stay out of your subscriber journeys. Off by default. See Auto Order (Subscription) Events.
Abandon cart afterHow long UltraCart waits after the last cart activity before classifying a cart as abandoned and firing updateCart.
Item thumbnail sizeThe pixel size of the product images UltraCart includes with items.
Subscriber listsMaps UltraCart to your Iterable lists so customers are subscribed to the lists you choose.

The core commerce events — purchase and shipment — flow whenever the integration is configured. The checkboxes above control the additional event categories, so you can turn off any you do not use.

Events Sent to Iterable​

UltraCart sends activity to Iterable server-to-server, in real time — purchases, shipments, order updates, refunds, review requests, cart abandonment, and the full subscription lifecycle. For the complete list of events, when each fires, and which setting controls it, see:

Troubleshooting​

Lists Not Appearing​

  • Ensure API key is correct

  • Confirm lists exist in Iterable (not segments)

Events Not Sending​

  • Verify event toggles are enabled

  • Check integration logs (Reporting → Integration Logs)

SMS Not Working​

  • Confirm:

    • Phone numbers are valid (E.164 format)

    • Customer has opted in

    • Iterable SMS is configured

Conclusion​

The UltraCart + Iterable integration provides a fully automated, real-time marketing data pipeline that powers advanced, cross-channel campaigns.

With support for email, SMS, behavioral triggers, and attribution tracking, merchants can deliver highly personalized experiences that drive engagement and revenue.

Next Steps​

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