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Mix-and-Match Average Quantity per Order Report

The Mix-and-Match Average Quantity per Order Report provides a detailed analysis of sales performance for each Mix-and-Match group. This report helps you understand how these promotions influence order quantities and different sales types.

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Operations → Reporting → Financial → M&M Avg. Qty. Per Order

Report Structure​

This report is presented on a single tab and organizes data by Mix-and-Match group. Each group includes a summary of retail, non-retail, and total sales.

Columns​

The report includes the following columns for each Mix-and-Match group:

  • Type: Categorizes sales into three rows:

    • Retail: Sales to individual consumers.

    • Non-Retail: Sales to businesses, wholesalers, or other non-consumer entities.

    • Total: The combined sum of retail and non-retail sales.

  • Order Count: The total number of orders placed for the Mix-and-Match group within the specified sales type (Retail, Non-Retail, or Total).

  • Units Sold: The total number of units sold within the Mix-and-Match group for the specified sales type.

  • Average: The average number of units per order, calculated as Units Sold divided by Order Count for the specified sales type.

Purpose and Usage​

This report offers valuable insights into the effectiveness of your Mix-and-Match promotions:

  • Performance Evaluation: Gain a clear understanding of how Mix-and-Match groups are performing and their impact on order quantities.

  • Targeted Analysis: The breakdown by Retail, Non-Retail, and Total sales allows for focused analysis of consumer versus business purchasing behavior.

  • Promotion Optimization: Metrics like Average (units per order) help you evaluate how well Mix-and-Match promotions encourage larger order sizes.

  • Strategic Planning: The report supports your marketing and sales teams in optimizing Mix-and-Match group configurations to maximize sales and customer engagement.

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Tip: For more information on configuring Mix-and-Match groups, refer to our "Mix and Match Groups" documentation.

This report is an essential tool for e-commerce managers and marketing teams looking to analyze and improve their Mix-and-Match promotional strategies.

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